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How to identify your mobile audience and their needs
A successful, mobile-friendly Web or app project hinges on determining the unique requirements of your customers and marrying these with the business objectives. You don’t need to rely on generic...
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Three ways digital marketers can use data to defeat ad blocking in 2016
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. According to a December report from comScore, Cyber Monday turned...
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Why e-commerce brands need native apps
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce...
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The digital download: Periscope in your Tweets and apps in your Uber
This week’s news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. This week almost every major social network – Facebook, Twitter,...
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The pros and cons of beacon-based marketing
Are you considering adding beacons to your mobile marketing mix? Here are some of the technology’s biggest pros and cons. Remember how before Snapchat went mainstream, you were pretty sure it was a...
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Technology and tequila: What virtual reality has come to mean for Patrón
On the surface, Patrón and Lady Gaga don’t have much in common. Though both inspire countless people to sing loudly and poorly, one is a tequila brand and the other is a pop star. Still, Adrian Parker,...
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How can retailers improve their mobile app experience?
It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a...
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6 retail brands who are nailing the app game
I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket,...
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How Deloitte Digital helped Chipotle revamp its reputation with a superior...
For a while, Chipotle was the darling of the quick service restaurant (QSR) category, frequently cited as a catalyst in millennials “killing” fast food and casual dining chains. Chipotle was perceived...
View ArticleNew iOS 12 – 4 big things mobile marketers need to know
On Wednesday, Apple debuted a set of new iPhones that some fans of the smartphone brand will buy right away while others will wait weeks if not years to purchase. The company also announced its...
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How IDFA opt-in will change the way we advertise in apps
30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment. Advertisers will lose the ability to target narrow...
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